Animal Equality is going 360

A unique immersive experience into the lives of farmed animals

Recently we´ve finished a custom cardboard project for Animal Equality Europe. The viewers are really good looking, but there’s something more important we’d like to draw attention to: Animal Equality has done some really impressive (and also disturbing) 360° footage called iAnimal. With that, they have pioneered a cutting-edge experience in animal protection. iAnimal is a virtual reality project that creates a 360 degree, immersive experience in which the viewer is transported inside factory farms and slaughterhouses. Not funny, not to be taken lightly, but important as hell.
Custom Cardboard viewers for Animal Equality

What’s iAnimal about:

More an upsetting document of clarification than a moral pointing finger, iAnimal allows the viewer to access the day-to-day abuses that are hidden from the public by the agricultural industry. The camera takes you behind the scenes of food production and combines footage obtained over the last 18 months during our investigations into factory farms and slaughterhouses around the world. The material was taken in the United Kingdom, Germany, Spain, Italy and Mexico. It’s not about turning the viewer into a fierce advocate of veganism (because that would be quite holier-than-you), but it’s an invitation to get an clear idea of todays food production at industrial scale. So please take some time for their concerns and check out ianimal360, it´s that worth.
A scene from iAnimal 360 project (photo by Animal Equality Germany)
The project is also supported by numerous well known artists, musicians, screen actors such as Tony Kanal from No Doubt, Thomas D (Die Fantastischen 4) or Peter Egan. “Animal Equality’s groundbreaking iAnimal project allows viewers to immerse themselves into the shocking reality of animal agriculture. My hope is that many people will see this investigation and in turn choose kindness over cruelty.” Tony Kanal, Musician

Who they are:

Animal Equality is an International farmed animal advocacy organisation that is dedicated to defending all animals through public education, campaigns and investigations. They’re aiming to create a more just an compassionate world for animals, being active in the UK, US, Germany, Spain, Italy, Mexico, Venezuela and India.

What Animal Equality distinguishes from other animal welfare organisations is their extensive research in slaughterhouses, pig fattening farms, layer farms and other places of animal use, that have encountered in prestigious international media such as BBC, The Times, ARD, ZDF, mirror and CNN with great response.